Social media is all about engagement. There are many ways to engage and many different levels of engagement. One of the most effective ways to engage your audience/community is to sponsor a giveaway. You can engage your community while they help spread your name.
WPBeginner.com held a theme giveaway in conjunction with MOJO Themes. They promoted it on each website and with their respective Twitter and Facebook accounts. To enter a follower had to follow @WPBeginner on Twitter and post a comment on the WPBeginner post announcing the giveaway. Today WPBeginner announced the winners of the giveaway. I was one of those winners (@joeltgraphics). Thanks to their giveaway and me being a part of their community I have gotten a great item and they have been able to get more exposure.
This giveaway is a great example of engaging with the community. Both WPBeginner and MOJO Themes gave back to the community and received far more exposure because of it.
What can you give back to your online/offline community in exchange of more exposure? Do you have a creative way to get the word out?